Bake A Brand

Tasty Brand Building Recipe!
visual-brand-recipe-chef

Ready to bake some tasty

CANNABIS BRAND?

Before you start cooking, the best thing you can do is step back and take a good look at your company. And become aware of how the outside world sees your cannabis company stands for, and how it differs from its competitors. 

See the list below of suggested ingredients every business should seriously consider when building a cannabis brand.

READY, SET, GO... 

Let's Start Cooking!

Every cook is unique and may need to adjust the amount or kinds of ingredients in their own brand recipe. Before you stir the batter and let it rest and rise, be sure to first thoroughly mix the digital and print materials together.

DEFINE YOUR IDENTITY

Start with creating a strategy statement and then define your target, goals, target market, narrow it down and take aim.

TOP SHELF BUSINESS CARDS

Business cards give you an opportunity to create a mental and visual link. Someone might not know you existed until you hand them your card. Be sure it’s a eye-catching and professional looking.

BUILD VISUAL

Highly recommend that you hire a professional designer to create a visual identity that represents your brand. Avoid looking Willy-Nilly.

STATIONARY

Investing in high-quality envelopes printed with your small businesses logo, and blank letterhead in the same stock, will always be a smart decision. This can establish a good first impression when mailing any type of correspondence.

FOCUSED WEBSITE

A well-designed website is a dominant marketing tool that defines your online presence. If outdated, under-developed, or worse, non-existent, visitors will simply move on to the next site.

BROCHURES

A professionally designed brochure can explains who you are, what you do and could change a “maybe” to a “YES". Also be sure to use high quality graphics and images.

VIRTUAL BROCHURE

Be sure to have a digital copy of your brochure in PDF format, ready for attaching to email, share on a social media channel and on your site as a download or copied onto a flash drive.

PROMO VIDEOS

Nowadays everyone is watching videos online. Be sure you have at least one or two, well lit and professional looking  videos connected to your website. Having a YouTube Channel can also help your online ranking.

POSTCARDS & FLYERS

These are extremely versatile and incredibly cost-effective ways to engage in successful direct-mail marketing to promote products, events, specials and so on.

E-MAIL SIGNATURE

Be sure all of your emails have an e-mail signature that include your name, business name, contact information, web address and logo.

HIGH QUALITY IMAGES

For your customers to believe you’re good, your images need to be good. Try interesting perspectives, good lighting and use a professional with an artistic eye.

ENGAGE & INTERACT

Today's word-of-mouth is social media and a important role in your marketing and overall strategy. It could be the first time someone hears of you, so be consistent in appearance to enforce your brand.

EMAIL MARKETING

This is the easiest and fastest way to send information to specialized lists, current customers and prospects. 

RINSE AND REPEAT

Stay current with promoting your brand for maximum impact. Keeping your materials updated and active will give you the most bang for your buck.

KEEP FOCUSED

Mary Janez Brand can create almost any type of marketing materials for your business and connect you to the digital world, allowing you to focus on your goals.

JUST DO IT RIGHT

You only get ONE CHANCE to make a good first impression.

STICK TO THE PLAN

It is important to keep in mind that everyone’s preference of interaction is different and your marketing efforts should cover all avenues in order to effectively reach your target clients.

DON'T GIVE UP

Always remember that marketing is a marathon, not a race. However, it's best to lead the pack, instead of trying to keep up.

©2018 Mary Janez Brand | cannabis design focused subdivision of Ck2design