Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough.

Either your business is invisible or visible.

  • Do you feel you are visible?
  • Are you aware of  how you actually appear to potential customers?
  • Are you certain you are projecting the correct image for your desired market?

If the answer to any of these question are:
NOT SURE, MAYBE or NO - You should change the your ways.

Good Advise From Cannabis Carrie

Anyone serious about their cannabis business; needs a professional visual identity to build a strong cannabis brand and gain exposure in the market, thus creating a greater chance of growth & success.

CannabisCarrieIcon
logo@2x

Visual identity

Visual appearance of your brand

The Look

It is the visual aspect of branding created to evoke the certain feelings and experiences with the brand. Anything visual used to communicate your brand.

Creative Strategy

plan that utilizes tactics to reach specific goals

The Plan

Strategy are the steps used towards creating a successful brand and ad campaign

Marketing Tactics

Actions taken to support a the creative strategy in order to reach a goal.

Action

The materials and actions used to expose your brand

Cannabis Brand

The essence/feeling your business evokes

More than a pretty face

Brand is not branding. The difference between brand and branding is that one is a marketing tool and the other is an action.

IN A NUTSHELL

What Is The Plan :

While newer networking and marketing technologies may be outside your comfort zone, don’t let this be the reason that you’re not utilizing digital marketing and social media for your business. After all, a majority of the world already is currently connected to the internet in some form or another. These informational networking highways are constantly traveled by potential leads. And it would be a real shame for you to ignore the opportunity to stand out amongst your competitors.

01-marketing-cannabis-in-nutshell-mary-janez-brand

Having an effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort. It’s important to have a professional, regular and marketing focused presence across all of the leading social media sites.

One option is to have us setup and run your digital marketing and social media accounts on your behalf for a chunk of time. If you decide you would like us to continue to manage your marketing services for you, we will happily do this or you’re welcome to take over the accounts.

The plan is focused on creating an effective digital marketing funnel, enhanced with tools such as email blast/newsletters, content marketing, video marketing, traditional marketing and highly targeted messages delivered via social media campaigns. These marketing strategies and tactics are highly effective both for spreading awareness of your products/services—which is the first step in a sales funnel—as well as to convert on the fence potential customers into a client.

PLAN PROCESS : If You Fail To Plan, You Plan To Fail

start-marketing
  • Discovery Stage:

    The discovery stage is to gain a clear understanding about your past, current and future marketing plans.
    Together we will discuss:
    • Current business goals
    • Primary goal of marketing campaign
    • Who are your main targets
    • What media outlets will be used
    • Look at your competitors campaign
    • Improve upon your competitors approach
    • Decide on the best overall course of action
    • Production schedule and action plan 

  • Strategy Stage:

    At this stage I will be profiling your target audience and creating a results-oriented digital strategy that blends form and function across every facet of the user's experience.

  • Design Stage:

    In this phase of the creative process, I will combine all of the information to craft a plan for your brand.

  • Measure Stage:

    In this phase, I measure how effectively the campaign is meeting your marketing goals and objectives.

  • Refine Stage:

    In this phase, adjustments to the campaign may be needed depending on data and visitor behavior to ensure your marketing campaign to achieve maximum results.

  • Manage Stage:

    Launching your campaign is only the beginning. Ongoing month marketing services will keep your site fresh, competitive and profitable.

Ready to grow your business and collect more leads?

Now, you can easily keep your online presence fresh and consistently up-to-date, ALL YEAR LONG! 

Let's give your business a fighting chance with a more aggressive approach and get your cannabis brand noticed.

A cannabis sales funnels is essential for attracting and; converting new customers into repeat customers.

mary-janez-brand-sales-funnels

We're Gonna Need A Bigger Funnel

It’s time to give your business a fighting chance by taking a more aggressive online marketing approach and getting your brand noticed across all leading social media networks.

Funnel-Expansion-MOtion-Ck2design

What is a funnel and why do I need one? 

Well, the larger the funnel, the better the chance of increasing the flow of website traffic into your conversion strategy. 
The sales funnel is basically a marketing system that leads someone through a systematic process with the goal of purchasing your product or service; ideally turning a lead into a repeat customer.

Imagine your website is a funnel, the large top part is where visitor traffic lands, the lower smaller end is where you want the traffic to end up. In the middle sections of the funnel lives a strategic conversion process with the goal of turning prospects into customers. As you work down each step of the funnel, you will filter out the weak leads, allowing you to focus your energy on ‘qualified leads’ who have a higher chance of buying.

Of course, while there may be a vast amount of leads, keep in mind that it is unrealistic to expect all of the leads to turn into customers at the end, because not everyone will be interested in your product or service. However, there will be a percentage of leads who are interested, these will then become your prospects.

Conversion funnels are great because they can help you to avoid wasting time and money on trying to sell to people who aren’t interested, allowing you to focus on the bigger, better leads.

cannabis-site-flow-chart-cannabis-mary-janez-brand

Bottom Line: Ultimately the goal is to get more customers and make more money. But if you really don’t have the time and patience to learn a bunch of new and complicated processes and programs contact us for help.

Want To Make A Change But Want To Know More?

Right Now, your current marketing materials and procedures may not be enough!
It’s important that you fully understand why having this sort of marketing strategy and plan is so important to your businesses success. Please be sure to read all of the information I have created for you. If you still are unsure of anything, feel free to contact me with questions. Regardless if you hire Ck2design, another provider or handle these marketing tasks yourself,  just be sure it gets done.

Out-of-this World Marketing Strategy
Launch includes :

  • Reaching out to prospects on a regular basis
  • Social Media Campaigns
  • Consistent Online and Content Marketing
  • Video Marketing and Inbound Marketing
  • Brand Consistency

Thought Process

Core Elements

Strategy & Tactics
An effective marketing strategy includes reaching out to prospects and customers on a regular basis.

This of course requires more than your standard marketing materials. The marketing beast is constantly moving and requires constant attention in order to be effective.

Look Over Here!
Being found or helping customers find the information they need is the key to success in an era where interruption marketing techniques become less appreciated.

By enabling people to easily find what they want and cleverly matching your company brand with what they seek, using a mix of tactics, they will find your business, story and value.

Umbrella Marketing
There is only one kind of marketing that matters: the kind that brings in new customers, provides great customer experiences, makes customers more than happy and ensures growth, innovation and so much more.

Umbrella terms such as Content marketing, social media marketing, digital marketing, internet marketing, email marketing and inbound marketing are used to explain how multiple channels overlap and integrated. All of which keep customers and business goals in mind.

Now, you can easily keep your online presence fresh and consistently up-to-date, ALL YEAR LONG!

Register for Marketing Help Today!

Want to make money, save time, have less stress and gain more customers?

A monthly marketing service plan is designed to help broaden your business conversion funnel

Sign-Up Here! Don’t miss this Great Opportunity, Get it Now

Terminology - Marketing Plan Definitions

So what exactly is this plan and why do I need it?

Sales funnel:
A sales funnel is a marketing system that leads someone through a systematic process with the goal of purchasing your product or service.

The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again. Sales funnels have been around for decades, but since the introduction of a number of online marketing tools & methodologies they have become easier to scale and manage.

Leads, prospects and customers:

Leads – are anyone who is aware of your business or someone you have decided to ‘chase’ for a sale. Leads vary greatly from one another and they can be further segregated into what’s known as ‘qualified leads’ or ‘warm leads’, these are groups of people who fit a set criteria. For example, if you’re selling golf products, a qualified lead is someone who plays golf rather than a casual sports fan who is not too enthusiastic about the sport.

Prospect – is someone who has either a contact with your business or is interested in what you offer as they have signed up to your newsletter or shown interest. Prospects are interchangeable with qualified leads.

Customers – well we don’t need to explain what a customer is too much we hope. This group can be further separated by customers who have made a single purchase to customers who are repeat buyers.

When visualizing an actual sales funnel, the top is wide heavy with many people while the lower end is much smaller with fewer people, this is how you should view your leads, prospects and customers. At the top of your funnel you have a vast amount of leads, it’s unrealistic to expect all your leads to turn into customers at the end as not all leads will be interested in your product or service. However, there will be a percentage of leads who are interested, these will then become your prospects.

Sales funnels are awesome because they avoid you from wasting time and money to sell to people who aren’t interested, and instead allows you to focus on the meaty leads where the money is tied up. The more well defined your lead generation tactics, landing pages and follow up emails are, will greatly increase the number of qualified leads, prospects and customers your funnel will produce.

Sure you can set-up your own plan and do it yourself. But let’s face facts, if you were going to do that, wouldn’t you have already started last year? Don’t put off doing things correctly this year, sign-up and give it a try for at least 6 months.

LANDING PAGE:

A landing page is a page on a website where a potential lead lands on after clicking a link from another website. These links include social media sites, Google searches or paid ads. The landing page will contain information relating to your product or service with a call to action (CTA) for the lead to enter their details for more information. Any leads who enter their details are interested in your product or service and become a prospect.

Creating a great landing page is not as easy as you may think. This part of the puzzle is where most businesses fail. A landing page needs to be slick while informing the reader immediately what the message is using carefully crafted titles and sentences. If your landing page is clumsy and not optimized, don’t expect to capture many emails.

Call-To-Action (CTA):

A call to action is a specific instruction to initiate a reaction from the audience (in this case lead) to do something. In our example this would be to give us their name and email address.

Email Marketing

Email marketing – is a great way of turning prospects into customers. Your list is full of people who are interested in what you’re selling, create a well crafted email with a link leading them to your landing page.

Company Blog

Leverage your blog – find out your most popular blog posts and insert a relevant CTA to redirect them to your landing page. Since they are reading your blog, there’s a strong probability they will be qualified leads.

Social Media

Social media – followers who have subscribed to your social media accounts are once again interested in your business, and are strong leads who can certainly be turned into customers using the right tactics. Sites like Twitter, Pinterest, Facebook, Google+, LMT and even LinkedIn can work in the same way to generate targeted leads to your landing page.

Pay per click (PPC)

Pay per click (PPC) – this involves creating a small advert that redirects users to your landing page when clicked. Each click is set at an agreed price and you will only be charged for when a user clicks your ad. This method can be used on websites, search engines and social media sites.

Guest Posting – Articles

Guest posting – is posting an article on another website that relates closely to your business. Creating a quality guest post on an already established website can allow you to leverage their blog readers to generate leads to your landing page by leaving a small link at the bottom.

Setting up the wrong ads using poor quality pictures or not understanding your target demographic will leave you high and dry with no leads and a big hole in your pocket. Start with a small budget and test several different adds to see which paid traffic method yields the greatest results.

FOLLOWING UP ON LEADS WITH AN AUTO-RESPONDER

A landing page combined with a well thought-out lead generating campaign can get you hundreds or thousands of leads. With so many leads it’s impractical to email each one individually several times a week, as you will spend all your time emailing and not doing much else. This is where we reveal our secret weapon (cue evil theme music)… the auto-responder.

An auto-responder is a way of sending preset emails to your leads over a period of time. These emails are not sent to all your list but rather individuals who meet certain requirements. For example, people who have given you their email via your landing page can be segregated to receive preset emails. Auto-responder strategies vary depending on your goals, In the example of using it for a sales funnel, a typical auto-responder setup may look like this:

Email 1 (day 1) – Thanking them for showing interest in your awesome product or service.

Email 2 (day 3) – Offering them free useful content in the way of blog articles, eBooks or other digital products.

Email 3 (day 5) – The hard sell. Send them the sales pitch to your product or service with a link to buy at the bottom.

Email 4 (day 7) – If successful, you can then follow up with a ‘upsell’ that involves selling more of your products or services. If they didn’t buy, you can put them on another auto-responder using similar methods as above to try again.

This is just a basic example of how you can utilize an autoresponder to follow up on prospects and turn them into customers. Depending on your specific goal, auto-responder setups can be really advanced involving a number of steps.

There are several reliable platforms to choose when you’re looking to create a newsletter or auto-responder strategy. We personally recommend Mailchimp and Aweber for your all in one email marketing solutions.

WHY EVERY BUSINESS NEED A SALES FUNNEL

Businesses tend to create online ad campaigns to draw people onto their website or social media pages hoping they will buy or do ‘something’. Spending money on online campaigns that don’t prioritize on turning leads into prospects or customers is uneconomical, we’d even go as far as to say it’s setting money on fire. A sales funnel when utilized correctly is the most effective strategy to expanding your customer base and constantly gaining new leads.

Let’s paint a picture to give you a better idea of how important a sales funnel is. As mentioned earlier, a qualified lead is someone who is interested in what you have to offer but may need a small push or an incentive to buy. By mealy redirecting them to your website or social media page is hardly going to alter their mind too much. While a well written auto-responder explaining the benefits or a kickass landing page that offers a free trial or money back guarantee could just be the incentive they were looking for.

Creating a well oiled sales funnel doesn’t happen overnight and will require a lot of testing and patience. Remember this: a sales funnel is only as strong as its weakest point. If your landing page is un-engaging or your auto-responder setup is poorly constructed, don’t expect to convert. This applies to your lead generation methods too, using a poor ad campaign targeting the wrong keywords or using ineffective mediums will stop your sales funnel in its tracks.

We understand no two businesses are ever the same and implement bespoke sales funnels that will best suit your business, with the goal to generate solid leads who will turn into customers.

An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.

Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. For a limited time Mary Janez Brand is offering you a fantastic opportunity to let someone else do all the heavy lifting.

Register for Marketing Help Today!

How it Works

1. Subscribe
Register for the monthly marketing service plan by selecting the Sign-Up button, fill out the short registration form and then submit the first payment.

2. Planning & Development
A strategic roadmap plan will lay out a custom-tailored solutions to help you meet business goals and objectives. A production schedule will be developed so that both parties are informed their required which allows for better collaboration, while keeping client content collection on-track and on-time for each campaign cycle.

3. Sit Back & Relax
This will be the easy part for you. During the next few months Ck2design will work hard to ensure the new visual content marketing campaign incorporates your company brand, new content, digital assets in order to increase share ability and customer engagement.

SORRY BUT OUR SERVICE PLANS ARE BY INVITATION ONLY.

PLEASE FILL OUT THIS SIMPLE NO-STRINGS ATTACHED FORM TO SEE IF YOUR BUSINESS QUALIFIES FOR A COST EFFECTIVE SOLUTION

The following service plan special offer is by invitation only.

This is a one-time offer is only available to a few select qualified clients by invitation only.

Now you can easily keep your online presence fresh and consistently up-to-date, ALL YEAR LONG. It’s that easy!

Need a quick website update to promote a new deal, or prep and send out a monthly newsletter, create special deals or informative email blasts, post another blog post and/or keep your social presence fresh and up to date? No Problem!

Ready to open the floodgates and increase your business traffic?
YES

Just because you always marketed your business a certain way in the past is most certainly not a real reason to do it the same way now.

Here’s how it works:
• This membership is a 3-6 month commitment
• You choose which package you want
• You pay a small fixed fee prior to each month
• You get a set amount of design work time at a very reduced rate.
• You use your monthly allowance as needed, when you need it within the month.
• Monthly hours are non-transferable, non-refundable
• Easy access for small or ongoing projects.
• Additional hours are available at our normal hourly rate.
Get your ongoing projects handled at just the right time. It’s that easy!
And you have peace of mind knowing where you stand with your budget.

Payment Note:
Monthly memberships are due 2 weeks prior to the 1st of the following month. Typically the 15th of each month.

Membership does not include non-service fees such as printing or stock content. Expenses for materials (i.e. stock photos or printing) are additional to membership and will be invoiced separately, with prior client approval.

If your monthly projects exceeds the average estimated scoop of work, additional hours may be billed at a hourly rate.

Will this year be better then last year?

It’s Time To Be Honest And Reevaluate.

No matter what you decide to do, just be sure to reevaluate your current marketing plan and be ready to make some serious changes.

With the right frame of mind and my help, it’s possible to build a thriving small business without breaking the bank on marketing.

Marketing Tactics To Know…

Utilize Low-Cost Methods : Online Marketing, Social Media, Video & More

In today’s internet and social media age, there are now more low-cost marketing options than ever before. It is absolutely possible to substantially grow your small business on a shoestring budget.

Make A Commitment : The Long Haul

If your marketing is going to eventually take hold, then you need to make a strong commitment to see it through until it sticks. Stay consistent and don’t make the mistake of giving up in the early stages.

Learn Some Patience : This race is a marathon, not a sprint

Building a strong brand and growing your business is a marathon, not a sprint. The marketing efforts won’t appear overnight. You need to plant your marketing seeds soon and tend to them regularly before your marketing garden blooms.

Build A Strong Brand : Monthly Service Plans

Your clients and customers need to have a clear picture in their minds as to who you are and how your product or service can solve their most pressing problems.

Consistency & Domination : Monthly Plan

Marketing is very much like breathing. It’s the life of your business and should be a regular part of your daily business activities. This ongoing task is very time consuming, but still must be done.

Lack the know-how or just don’t have time, then hire me.

If you want to explode your business profits, you must try and dominate part of your market. Be sure to focus and become the “go-to” person in your particular niche.

Customer-Focused. : Avoid clutter confusion content

Your primary job is to clearly identify the pains or problems that your prospects face and offer them the obvious solutions.

Identify Your Target Market : Know who your customers are

It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Take aim and shot for the bullseye.

Elicits Confidence and Trust : Be Awesome

Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.

Massive Visibility – Get Seen!

I’ve said it before, “Either you’re VISIBLE or invisible”.
Make every effort to stand out in the market. Your prospects are exposed to over 4,000 ads every single day, you need to ensure that your business is utilizing as many marketing platforms as possible.

Repetition, Repetition…Repetition : Wash, Rinse and Repeat!!

Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again.

User Experience (UX) – Ease of Use : Smooth sailing on calm seas

Keep your brand and message clean, clear and simple. If your sales process, marketing materials or any other part of your business is too complicated, your customers will become confused. Confused customers simply don’t buy.

The WOW Factor! : Be all you can be!

Stand OUT and get noticed! The fastest way for a small business to fail is to blend in with the crowd. Avoid copying other businesses that offer the same products and services. Sure, it works for them, but why do you think it’s going to work for you? Just another reason why it’s important to hire a professional designer to create all of your marketing materials and consistently build your company’s brand.

Quality Is A Big Part Of A Business Brand : Take control of your destiny

If your services and/or products are not top quality, then chances are you won’t get repeat business. Long-term success depends on satisfied customers who spread the word about your business and purchase from you repeatedly. Which is also another opportunity for customers to share their experience of your business – Good or BAD via social media.

Education : Teach Your Customers Right

Position yourself as an expert and educate your prospects as to why your small business can offer them the remedy to their most pressing pain points.

Relationships : How do you do? How can I help you?

Create real relationships with your prospects and customers. Answer their questions, solve their problems and help them if they’re stuck. Your prospects want to know that there’s a real person in front of your small business. This is another area that social media marketing really can help.

Increasing The Lifetime Value Of Customers :Past, present and future customers all matter

Over 20% of your existing customers will purchase from you again (since they already know and trust you), so create additional ways for them to make purchases.

Online Automation : Welcome to your future

We’re living in a fast-tracked society that doesn’t work using old-fashioned marketing methods. It’s time for you to embrace automation tools such as landing pages, email autoresponders, shopping carts, customer management software, etc. These automated options can be integrated with your current website.

Tracking Your Results :

It’s essential to your overall survival that you have a clear understanding of what works and doesn’t work when it comes to your marketing. Together we will track your marketing progress and modify your marketing plan for the best possible ongoing results.

Flexibility : If you don’t bend, you break

Things change quickly and you must be willing to adapt. When the next “great” marketing platform emerges, be willing to jump on board and embrace it with excitement. If you are a flexible marketer, you’re always miles ahead of your competition.

Everything That You Do : Every move you make

Marketing isn’t just about your advertising campaigns. Every single interaction that you have with your prospects promotes your small business. So, be careful how you answer the phone, respond to your emails and treat your customers because all of it makes an instant and lasting impression on them.

There You Have It, Solid Simple Strategies :

Keep in mind that we have already put in countless hours to create and build your business brand to this point. Therefore, it is in your best interest to continue focusing on your business operations, save yourself some time and stress by utilizing our Ck2design Monthly Marketing Service Plan.

Guerrilla Marketing & Social Media? Not cheaper, just more time consuming

While they are low cost, understand that there are no cost-free marketing methods. Some of the most wasteful marketing spending has been the pursuit of “low-cost marketing.” Measuring your marketing efforts should never be based solely on cost, but instead on return.

Social media is not necessarily “free marketing.” It takes a great deal of time and time equals money. So, while it can work effectively, it’s not free. Successful social marketers work long and hard for their success.

Want to make money, save time, have less stress and gain more customers?

Register for Marketing Help Today!

A monthly marketing service plan is designed to help broaden your business conversion funnel

Sign-Up Here! Don’t miss this Great Opportunity, Get it Now

How it Works

1. Subscribe

Register for the monthly marketing service plan by selecting the Sign-Up button, fill out the short registration form and then submit the first payment.

Step 1

2. Planning & Development

A strategic roadmap plan will lay out a custom-tailored solutions to help you meet business goals and objectives. A production schedule will be developed so that both parties are informed their required which allows for better collaboration, while keeping client content collection on-track and on-time for each campaign cycle.

Step 2

3. Sit Back & Relax

This will be the easy part for you. During the next few months Ck2design will work hard to ensure the new visual content marketingcampaign incorporates your company brand, new content, digital assets in order to increase share ability and customer engagement.

Step 3

Want To Make A Change But Want To Know More?

Right Now, your current marketing materials and procedures may not be enough!
It’s important that you fully understand why having this sort of marketing strategy and plan is so important to your businesses success. Please be sure to read all of the information I have created for you. If you still are unsure of anything, feel free to contact me with questions. Regardless if you hire Ck2design, another provider or handle these marketing tasks yourself,  just be sure it gets done.

Out-of-this World Marketing Strategy :

Launch includes :

  • Reaching out to prospects on a regular basis
  • Social Media Campaigns
  • Consistent Online and Content Marketing
  • Video Marketing and Inbound Marketing
  • Brand Consistency

Thought Process

Core Elements

Strategy & Tactics

An effective marketing strategy includes reaching out to prospects and customers on a regular basis.

This of course requires more than your standard marketing materials. The marketing beast is constantly moving and requires constant attention in order to be effective.

Look Over Here!

Being found or helping customers find the information they need is the key to success in an era where interruption marketing techniques become less appreciated.

By enabling people to easily find what they want and cleverly matching your company brand with what they seek, using a mix of tactics, they will find your business, story and value.

Umbrella Marketing

There is only one kind of marketing that matters: the kind that brings in new customers, provides great customer experiences, makes customers more than happy and ensures growth, innovation and so much more.

Umbrella terms such as Content marketing, social media marketing, digital marketing, internet marketing, email marketing and inbound marketing are used to explain how multiple channels overlap and integrated. All of which keep customers and business goals in mind.

Register For This Great Marketing Opportunity! It’s Time To Change The Way You Market Your Business

Ck2design has a plan to help your business grow

Exclusive VIP Limited Time Offer  :

Ck2design Monthly Marketing Services Plan!

SORRY BUT OUR SERVICE PLANS ARE BY INVITATION ONLY.

PLEASE FILL OUT THIS SIMPLE NO-STRINGS ATTACHED FORM TO SEE IF YOUR BUSINESS QUALIFIES FOR A COST EFFECTIVE SOLUTION

Congratulations, you made the VIP client list .
The following service plan special offer is by invitation only.

This is a one-time offer is only available until Feb. 20, 2016 to a few select VIP Clients by invitation only.

Now you can easily keep your online presence fresh and consistently up-to-date, ALL YEAR LONG. It’s that easy!

Need a quick website update to promote a new deal, or prep and send out a monthly newsletter, create special deals or informative email blasts, post another blog post and/or keep your social presence fresh and up to date? No Problem!

Ready to open the floodgates and increase your business traffic?
YES

Just because you always marketed your business a certain way in the past is most certainly not a real reason to do it the same way now.

Here’s how it works:
• This membership is a 6 month commitment
• You choose which package you want
• You pay a small fixed fee prior to each month
• You get a set amount of design work time at a very reduced rate.
• You use your monthly allowance as needed, when you need it within the month.
• Monthly hours are non-transferable, non-refundable
• Easy access for small or ongoing projects.
• Additional hours are available at our normal hourly rate.
Get your ongoing projects handled at just the right time. It’s that easy!
And you have peace of mind knowing where you stand with your budget.

Payment Note:
Monthly memberships are due 2 weeks prior to the 1st of the following month. Typically the 15th of each month.

Membership does not include non-service fees such as printing or stock content. Expenses for materials (i.e. stock photos or printing) are additional to membership and will be invoiced separately, with prior client approval.

If your monthly projects exceeds the average estimated scoop of work, additional hours may be billed at the rate of $125 hour.

vip-client-plan-definitions

Terminology – Change The Way Your Business Is Marketed

Ck2design VIP Marketing Strategy Plan (Monthly Services Membership)

An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.

Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. For a limited time Ck2design is offering you a fantastic opportunity to let someone else do all the heavy lifting.

Definitions :

So what exactly is this plan and why do I need it?

Sales funnel:

A sales funnel is a marketing system that leads someone through a systematic process with the goal of purchasing your product or service.

The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again. Sales funnels have been around for decades, but since the introduction of a number of online marketing tools & methodologies they have become easier to scale and manage.

Leads, prospects and customers:

Leads – are anyone who is aware of your business or someone you have decided to ‘chase’ for a sale. Leads vary greatly from one another and they can be further segregated into what’s known as ‘qualified leads’ or ‘warm leads’, these are groups of people who fit a set criteria. For example, if you’re selling golf products, a qualified lead is someone who plays golf rather than a casual sports fan who is not too enthusiastic about the sport.

Prospect – is someone who has either a contact with your business or is interested in what you offer as they have signed up to your newsletter or shown interest. Prospects are interchangeable with qualified leads.

Customers – well we don’t need to explain what a customer is too much we hope. This group can be further separated by customers who have made a single purchase to customers who are repeat buyers.

When visualizing an actual sales funnel, the top is wide heavy with many people while the lower end is much smaller with fewer people, this is how you should view your leads, prospects and customers. At the top of your funnel you have a vast amount of leads, it’s unrealistic to expect all your leads to turn into customers at the end as not all leads will be interested in your product or service. However, there will be a percentage of leads who are interested, these will then become your prospects.

Sales funnels are awesome because they avoid you from wasting time and money to sell to people who aren’t interested, and instead allows you to focus on the meaty leads where the money is tied up. The more well defined your lead generation tactics, landing pages and follow up emails are, will greatly increase the number of qualified leads, prospects and customers your funnel will produce.

Sure you can set-up your own plan and do it yourself. But let’s face facts, if you were going to do that, wouldn’t you have already started last year? Don’t put off doing things correctly this year, sign-up and give it a try for at least 6 months.

LANDING PAGE:

A landing page is a page on a website where a potential lead lands on after clicking a link from another website. These links include social media sites, Google searches or paid ads. The landing page will contain information relating to your product or service with a call to action (CTA) for the lead to enter their details for more information. Any leads who enter their details are interested in your product or service and become a prospect.

Creating a great landing page is not as easy as you may think. This part of the puzzle is where most businesses fail. A landing page needs to be slick while informing the reader immediately what the message is using carefully crafted titles and sentences. If your landing page is clumsy and not optimized, don’t expect to capture many emails.

Call-To-Action (CTA):

A call to action is a specific instruction to initiate a reaction from the audience (in this case lead) to do something. In our example this would be to give us their name and email address.

Email Marketing

Email marketing – is a great way of turning prospects into customers. Your list is full of people who are interested in what you’re selling, create a well crafted email with a link leading them to your landing page.

Company Blog

Leverage your blog – find out your most popular blog posts and insert a relevant CTA to redirect them to your landing page. Since they are reading your blog, there’s a strong probability they will be qualified leads.

Social Media

Social media – followers who have subscribed to your social media accounts are once again interested in your business, and are strong leads who can certainly be turned into customers using the right tactics. Sites like Twitter, Pinterest, Facebook, Google+, LMT and even LinkedIn can work in the same way to generate targeted leads to your landing page.

Pay per click (PPC)

Pay per click (PPC) – this involves creating a small advert that redirects users to your landing page when clicked. Each click is set at an agreed price and you will only be charged for when a user clicks your ad. This method can be used on websites, search engines and social media sites.

Guest Posting – Articles

Guest posting – is posting an article on another website that relates closely to your business. Creating a quality guest post on an already established website can allow you to leverage their blog readers to generate leads to your landing page by leaving a small link at the bottom.

Setting up the wrong ads using poor quality pictures or not understanding your target demographic will leave you high and dry with no leads and a big hole in your pocket. Start with a small budget and test several different adds to see which paid traffic method yields the greatest results.

FOLLOWING UP ON LEADS WITH AN AUTO-RESPONDER

A landing page combined with a well thought-out lead generating campaign can get you hundreds or thousands of leads. With so many leads it’s impractical to email each one individually several times a week, as you will spend all your time emailing and not doing much else. This is where we reveal our secret weapon (cue evil theme music)… the auto-responder.

An auto-responder is a way of sending preset emails to your leads over a period of time. These emails are not sent to all your list but rather individuals who meet certain requirements. For example, people who have given you their email via your landing page can be segregated to receive preset emails. Auto-responder strategies vary depending on your goals, In the example of using it for a sales funnel, a typical auto-responder setup may look like this:

Email 1 (day 1) – Thanking them for showing interest in your awesome product or service.

Email 2 (day 3) – Offering them free useful content in the way of blog articles, eBooks or other digital products.

Email 3 (day 5) – The hard sell. Send them the sales pitch to your product or service with a link to buy at the bottom.

Email 4 (day 7) – If successful, you can then follow up with a ‘upsell’ that involves selling more of your products or services. If they didn’t buy, you can put them on another auto-responder using similar methods as above to try again.

This is just a basic example of how you can utilize an autoresponder to follow up on prospects and turn them into customers. Depending on your specific goal, auto-responder setups can be really advanced involving a number of steps.

There are several reliable platforms to choose when you’re looking to create a newsletter or auto-responder strategy. We personally recommend Mailchimp and Aweber for your all in one email marketing solutions.

WHY EVERY BUSINESS NEED A SALES FUNNEL

Businesses tend to create online ad campaigns to draw people onto their website or social media pages hoping they will buy or do ‘something’. Spending money on online campaigns that don’t prioritize on turning leads into prospects or customers is uneconomical, we’d even go as far as to say it’s setting money on fire. A sales funnel when utilized correctly is the most effective strategy to expanding your customer base and constantly gaining new leads.

Let’s paint a picture to give you a better idea of how important a sales funnel is. As mentioned earlier, a qualified lead is someone who is interested in what you have to offer but may need a small push or an incentive to buy. By mealy redirecting them to your website or social media page is hardly going to alter their mind too much. While a well written auto-responder explaining the benefits or a kickass landing page that offers a free trial or money back guarantee could just be the incentive they were looking for.

Creating a well oiled sales funnel doesn’t happen overnight and will require a lot of testing and patience. Remember this: a sales funnel is only as strong as its weakest point. If your landing page is un-engaging or your auto-responder setup is poorly constructed, don’t expect to convert. This applies to your lead generation methods too, using a poor ad campaign targeting the wrong keywords or using ineffective mediums will stop your sales funnel in its tracks.

When Crush Campaigns create sales funnels for clients, our funnels do exactly that, crush! We understand no two businesses are ever the same and implement bespoke sales funnels that will best suit your business, with the goal to generate solid leads who will turn into customers. If you would like more information about creating your very own sales funnel, leave a comment below or send us an email and we will get back to you right away.

An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.

Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. For a limited time Ck2design is offering you a fantastic opportunity to let someone else do all the heavy lifting.

So what exactly is this plan and why do I need it?

Today’s market travels many different highways for information. Each customer may travel a different path, making it necessary tactic to cover all your bases. In order to collect more customers you need to use a bigger sales funnel that will keep the flow directed towards your business, instead of your competitors. Ck2design’s VIP Client Monthly Marketing Services Plan can help keep your marketing on track, saves you time, save you stress and most of all give you a greater chance to make more money.

Sure you can set-up your own plan and do it yourself. But let’s face facts, if you were going to do that, wouldn’t you have already started last year? Don’t put off doing things correctly this year, sign-up and give it a try for at least 6 months.

Achieving a successful marketing result requires an effective marketing plan that contains strategies, tactics and activities that will satisfy the needs and wants of the marketplace.

The world of digital marketing is spinning faster than ever. In order to keep up, the most successful marketers are always learning new ways to reach and engage their audiences.

The fruits of your marketing labors don’t happen overnight.
You need to plant your marketing seeds and tend to them
regularly before your marketing garden blooms.

Social Media is the great equalizer in marketing. Many savvy business owners recognize the potential of social media but struggle to produce consistent regular content. We can help through specific support right where you need it.

LET'S SET YOUR MARKETING A BLAZE

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©2018 Mary Janez Brand | cannabis design focused subdivision of Ck2design

Unfortunately, many business owners believe that, “it takes tons of money to make money”
in the business world. The good news is that motto could not be further from the truth.

With the right frame of mind you can continue to build a thriving small business
without breaking the bank on marketing. These useful marketing tactical tips
should help point you in the right direction.

READY TO TAKE A LEAP OF FAITH?

In essence,the 1st month is for campaign prep and set-up, the following month will be a ongoing digital marketing and social media campaign plan.

The plan summary:

1) Get your cannabis visual identity and marketing in gear.

2) Grow your brand while boosting your online presence.

3) Managing your social media in a consistent and professional manner.

4) Develop, engage and nurture a positive online following.

From our involvement, you will learn which posts are best received and the best times to post to your audience.

Within our service plan, during the first month of initial prep, Mary Janez Brand can setup connections with your existing social accounts as well as setting up any other needed new accounts, develop social media headers, icons and graphics with your brand, gage which tone of voice to use the social campaign to ensuring it is just right.

We can handle all your social media accounts, email blast, custom landing pages, videos and other marketing tactics on your behalf, whilst having regular contact with you. During which you would have a chance to learn some of the ins-and-outs of the process.
And when your ready, we can hand over everything over to you and your team.

If however, you decide you would like us to continue to manage the social media accounts for you, we will happily do this.

Mary Janez Brand offers monthly marketing plans.
» You choose which service plan you want: Aggressive, Standard or Docile.
» You pay a small fixed fee prior to each month.
» A set amount of production time will be assigned to your accoun
»You will be notified and billed upon approval - if your campaign or request are outside the original scope of work.
» All you need to do is provide the monthly content, we take care of the rest, editorial services not included.
» A predetermined production schedule will be followed every month for both our team and yours.
» You may also purchase an additional set amount of design work hours (Designer TimeBlocks) at time at a very reduced rate. 

This is a fantastic opportunity to let someone else do all the heavy lifting.

READY TO SIGN-UP, LET'S GO!

Bottom Line:
Ultimately the goal is to get more customers and make more money. But you really don't have the time; and who has the patience to learn a bunch of new and complicated processes and programs? 

A monthly marketing service plan may be your best bet to help you get ahead. 

Give this program and try, see if it's a good fit. If you find it's not, no problem, just cancel after the 6 month period. 

©2018 Mary Janez Brand | cannabis design focused subdivision of Ck2design