Our Work Process
How we growing a cannabis visual identity & brand.
Take a look at the concept to completion steps below.
You need more than a simple website to
Build a cananbis brand
Many steps and stages go into creating any type of brand. Skipping those mile markers could hurt your business.
The first step is to pinpoint the most important elements and aspects of your business (discovery stage). Then we move on to create a solution that works best for your business and start designing a visual identity that will represent your brand. Finally develop and incorporate conversion funnel to help achieve your business goals.
PLAN PROCESS : If You Fail To Plan, You Plan To Fail
The discovery stage is to gain a clear understanding about your past, current and future marketing plans.
Together we will discuss:
• Current business goals
• Primary goal of marketing campaign
• Who are your main targets
• What media outlets will be used
• Look at your competitors campaign
• Improve upon your competitors approach
• Decide on the best overall course of action
• Production schedule and action plan
At this stage I will be profiling your target audience and creating a results-oriented digital strategy that blends form and function across every facet of the user's experience.
In this phase of the creative process, I will combine all of the information to craft a plan for your brand.
In this phase, I measure how effectively the campaign is meeting your marketing goals and objectives.
In this phase, adjustments to the campaign may be needed depending on data and visitor behavior to ensure your marketing campaign to achieve maximum results.
Launching your campaign is only the beginning. Ongoing month marketing services will keep your site fresh, competitive and profitable.
THE BIGGER, THE BETTER
An effective conversion funnel typically includes things such as email, content, video and traditional marketing tactics, along with highly targeted messages delivered via social media campaigns.
These strategies and tactics are highly effective both for spreading awareness as well as to convert potential customers.
NEED HELP BUILDING A CANNABIS BRAND?
Ready to get to work or just want to learn more?