Real Advice
FREE ADVICEfrom
Cannabis Carrie
FREE ADVICE
from
Cannabis Carrie
Don't bother trying to sell to those not interested
Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough.
Mary Janez Brand feels strongly that non-technical, solution-based communication is critical to any web program, and we strive to present web solutions in a way that you can understand and take action with confidence. We care about our your business and can make your life easier.
Anyone
serious about their
cannabis business; needs a professional
visual identity to build a strong cannabis brand and gain exposure in the market, thus creating a greater chance of
growth & success.
It's A Simple Equation
Visual Identity
+
Creative Strategy
+
Marketing Tactics =
BRAND
Visual identity
Visual appearance of a brand
THE LOOK:
Visual aspect are created to evoke certain feelings, experiences in order to communicate your brand.
Creative Strategy
Utilizing tactics to
reach specific goals.
reach specific goals.
THE PLAN:
Strategy are the steps used towards creating a successful brand and ad campaign
Marketing Tactics
Actions needed to support
a creative strategy
a creative strategy
TAKE ACTION:
The materials and actions used to expose your brand
Cannabis Brand
The essence/feeling your business brand evokes
MORE THAN JUST A PRETTY FACE
Brand is NOT Branding
Brand is NOT Branding
The difference between brand and branding is that one is a marketing tool and the other is an action.
Ultimately the goal is to get more customers and make more money.
But if you really don’t have the time and patience to learn a bunch of
new and complicated processes and programs contact us for help.
But if you really don’t have the time and patience to learn a bunch of
new and complicated processes and programs contact us for help.
You Need A
Conversion Funnel
Of course, while there may be a vast amount of leads, keep in mind that it is unrealistic to expect all of the leads to turn into customers at the end, because not everyone will be interested in your product or service. However, there will be a percentage of leads who are interested, these will then become your prospects.
Conversion funnels are great because they can help you to avoid wasting time and money
on trying to sell to people who aren’t interested, allowing you to focus on the bigger, better leads.
Focused on designing a strong visual brand
and creating an effective conversion
(digital marketing) funnel, enhanced with tools such as email blast/newsletters, content marketing, video marketing, traditional marketing and highly targeted messages delivered via social media campaigns. These marketing strategies and tactics are highly effective both for spreading awareness of your products/services—which is the first step in the funnel—as well as to convert on the fence potential customers into a client.
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Cannabis Carrie Blog
Conversion funnels are awesome because they avoid wasting time and money to sell to people who aren’t interested, and instead allows you to focus on the meaty leads where the money is tied up.
You may be tempted to go with a less experienced designer to save a few bucks...
Having a inconsistent and unprofessional looking brand, unorganized and confusing content, bad graphics and low quality printing will send the wrong message to your intended target.
WE LISTEN, WE DISCUSS, WE SPEAK IN A LANGUAGE YOU UNDERSTAND.