Are You Visible or Invisible?

Some owners will claim they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can a cannabis business really afford not to change with the times?

General businesses have become invisible by using an outdated website and/or poorly designed marketing materials, giving their visible competition the marketing advantage.

But times have drastically changed and technology reshaped the way we do business. Today's consumers focus on vendors who offer website interactions, engage in social media and present a professional looking visual identity.

If cannabis brands don't change they won't stand a change up against another business that offer the same quality of products and/or services. It is imperative that a cannabis brand demonstrates a strong professional visual presence.

Lack of a consistent visual identity reflected across all types of media could be detrimental to the their success.

An effective conversion funnel typically includes things such as email, content, video and traditional marketing tactics, along with highly targeted messages delivered via social media campaigns. 

These strategies and tactics are highly effective both for spreading awareness as well as to convert potential customers.