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Get more customers with a bigger funnel?

But, what is a funnel and why do I need one?...

A conversion funnel is essential for attracting and; converting new customers into repeat customers.
The larger the funnel, the better the chance of increasing the flow of website traffic into your conversion strategy.

Ok, Imagine your
website is a funnel...

... the large top part is where visitor traffic lands, the lower smaller end is where you want the traffic to end up. In the middle sections of the funnel lives a strategic conversion process with the goal of turning prospects into customers.

As you work down each step of the funnel, you will filter out the weak leads, allowing you to focus your energy on ‘qualified leads’ who have a higher chance of buying.

Strategy & Tactics of a
Conversion Funnel

Of course, while there may be a vast amount of leads, keep in mind that it is unrealistic to expect all of the leads to turn into customers at the end, because not everyone will be interested in your product or service. However, there will be a percentage of leads who are interested. These will then become your prospects.

Conversion funnels are great because they can help you avoid wasting time and money on trying to sell to people who aren’t interested, allowing you to focus on the bigger, better leads.
  • Sounds Like Too Much Work

    Often a business tends to create a online ad campaigns that draws visitors to their website or social media pages with hopes that they will buy or do ‘something’. The issue there is by not focusing on turning leads into prospects or customers is just plain wasteful. However, utilizing conversion funnel could help avoid it all together. When correctly used a funnel can be a effective strategy to expanding your brand and constantly gaining new leads.

  • Okay, Tell Me More

    Let’s paint a picture to give you a better idea of how important a conversion funnel is. 


    A qualified lead is someone who is interested in what you have to offer but may need a small push or an incentive to buy. 


    Mealy redirecting them to your website or social media page is hardly going to alter their mind too much (unless you have a full blown campaign in place that will send them into the funnel). 


    By having a well written autoresponder explaining the benefits or a kickass landing page that offers a free trial or money back guarantee could just be the incentive they were looking for.


    Creating a well oiled conversion funnel doesn’t happen overnight and will require a lot of testing and patience. Keep this in mind: a conversion funnel is only as strong as its weakest point. 


    If your landing page is unengaging or your autoresponder setup is poorly constructed, don’t expect to convert. This applies to your lead generation methods too, using a poor ad campaign targeting the wrong keywords or using ineffective mediums will stop your sales funnel in its tracks.


    Mary Janez Brand understands that no two businesses are ever the same and customizes each funnel to best suit the individual  business.


    An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.


    Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. Mary Janez Brand is here to help, let someone else do all the heavy lifting.

How big of a funnel should you build?

The choice is yours; keep in mind the larger the funnel, the better the chance of increasing the flow of traffic into your strategy.  

Bottom Line

Ultimately the goal is to get you more customers and make more money. 
But if you really don’t have
the time and patience
to learn a bunch of new and complicated processes and programs contact us for help.

Ready To Give your business a fighting chance and get your brand noticed?

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