Why Every Business Needs A Funnel
Conversion funnels are awesome because they avoid wasting time and money to sell to people who aren’t interested, and instead allows you to focus on the meaty leads where the money is tied up.
The more well defined your lead generation tactics, landing pages and follow up emails are, will greatly increase the number of qualified leads, prospects and customers your funnel will produce.
Businesses tend to create online ad campaigns to draw people onto their website or social media pages hoping they will buy or do ‘something’. Spending money on online campaigns that don’t prioritize on turning leads into prospects or customers is uneconomical, we’d even go as far as to say it’s setting money on fire. A conversion funnel when utilized correctly is the most effective strategy for expanding your customer base and constantly gaining new leads.
Let’s paint a picture to give you a better idea of how important a sales funnel is. As mentioned earlier, a qualified lead is someone who is interested in what you have to offer but may need a small push or an incentive to buy. By merely redirecting them to your website or social media page is hardly going to alter their mind too much. While a well written auto-responder explaining the benefits or a kickass landing page that offers a free trial or money back guarantee could just be the incentive they were looking for.
Creating a well oiled funnel doesn’t happen overnight and will require a lot of testing and patience. Remember this: a sales funnel is only as strong as its weakest point. If your landing page is un-engaging or your auto-responder setup is poorly constructed, don’t expect to convert. This applies to your lead generation methods too, using a poor ad campaign targeting the wrong keywords or using ineffective mediums will stop your sales funnel in its tracks.
We understand no two businesses are ever the same and implement bespoke sales funnels that will best suit your business, with the goal to generate solid leads who will turn into customers.
An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.
Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. Let's set your marketing a blaze, contact Mary Janez Brand and let someone else do all the heavy lifting.
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